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SunBid™ · The AdSun Engine

The AI engine that rebalances your paid media every hour of every day.

SunBid is the proprietary bidding, creative, and attribution layer behind every AdSun account. It ingests 2.1 billion ad impressions daily across Google, Meta, TikTok, LinkedIn, and programmatic — then reallocates budget hourly toward the channel mix your customers are actually converting on tonight.

  • 01Hourly cross-channel reallocation across 14 paid and programmatic surfaces.
  • 02200+ multivariate creative variants per account, every month, built and scored in-house.
  • 03Server-side attribution stitched from first-party conversion signals — no last-click guesswork.

Senior strategist included on every account · Free 48-hour competitive teardown with any qualified demo.

Signal Density

What SunBid ingests before it ever spends a dollar.

A bidding model is only as sharp as the data feeding it. Every AdSun account pipes the following volume into SunBid before a single creative goes live, so recommendations compound on signal — not vibes.

  • 2.1B ad impressions processed daily across Google, Meta, TikTok, LinkedIn, and programmatic.
  • 14channels paid and programmatic surfaces balanced inside one optimizer, reweighted every 60 minutes.
  • 380+ brands contributing first-party conversion data back into the bidding graph in real time.
  • $410M in annualized ad spend managed through SunBid — enough volume to price micro-segments nightly.
Engine Mechanics

We reallocate your budget every hour — not every quarter.

Most agencies rebalance a media plan once a week. SunBid closes the loop on a 60-minute cycle: it reads fresh conversion data from your pixel, server-side events, and CRM, scores the marginal ROAS of every channel, and shifts dollars toward the next-best dollar — before your competitors have opened their morning dashboard.

Read the bidding model
  1. 01

    Ingest & stitch

    Server-side conversion events from your CRM, Shopify, HubSpot, or in-house warehouse are stitched to platform-level clicks within 90 seconds. No more last-click guesswork on iOS 17+ traffic.

  2. 02

    Score marginal ROAS

    For every active channel, SunBid scores the expected return on the next $1,000 of spend against your target CPA and MER. The score updates on every conversion event.

  3. 03

    Reallocate hourly

    Budget shifts within platform-API guardrails and your weekly pacing caps. Strategists review every cycle and override only when a brand event or launch demands it.

  4. 04

    Compound gains

    The result: an independently verified 4.7× average ROAS lift within 90 days and a 38% CPA reduction in the first 60 days, audited by Triple Whale.

The Platform

Four capabilities your team can hand to your CMO on Monday.

SunBid is not a single feature. It is the orchestration layer that handles the four jobs every performance marketing team is quietly under-resourced on — bidding, creative, attribution, and reporting — without you hiring another agency.

Capability 01

Hourly Bidding Engine

SunBid scores the marginal ROAS of every active channel and reallocates budget within platform-API guardrails every 60 minutes. Strategists set guardrails; the engine does the math.

  • 14 paid and programmatic channels, one optimizer
  • Pacing caps and brand-safety rules enforced automatically
  • Weekly strategist override for launches and promotions
Capability 02

Multivariate Creative Studio

In-house production of 200+ ad variants per month per client, with built-in A/B and multivariate testing so the engine never runs out of fresh creative to score.

Creative team reviewing ad variants in a studio
Capability 03

Server-Side Attribution

First-party conversion signals from your CRM, server-side pixel, and warehouse are stitched to platform clicks within 90 seconds — built for iOS 17+ and cookie-loss reality.

Server-side attribution flow diagram
Capability 04

Operator Reporting

One operator dashboard across every channel. Your team stops tab-hopping between 9 platform UIs and starts reading a single weekly narrative written by your senior strategist.

  • Channel-level ROAS, MER, and CPA in one view
  • Weekly strategist narrative — not just numbers
  • Client-ready exports for board and finance review
Performance Impact

AI-powered is a slogan. Here is the audited number.

Independent Triple Whale audits across 380+ active accounts confirm what our clients see in their own dashboards every Monday.

  • 4.7× Average ROAS lift within the first 90 days of SunBid deployment, independently verified by Triple Whale audits.
  • 38% Average client CPA reduction in the first 60 days of engagement across the 380+ active accounts in our portfolio.
  • 92% Client retention rate, with an average partnership tenure of 26 months — the strongest signal of compounding performance.

SunBid is not a replacement for senior judgment — it is a multiplier on it. The engine handles the arithmetic of reallocation at a speed no human can match; my job is to set the guardrails, read the market, and step in when a launch or a brand event changes the rules. That is why every AdSun account is led by a strategist with eight or more years of performance experience, not a junior account manager.

Marisol Reyes VP, Paid Strategy · AdSun · 11 years in performance
Get My Free Strategy Audit

30 minutes with a senior strategist · No deck · No sales script · Free 48-hour competitive teardown included.