A supplements brand cut blended CPA by 42% while scaling spend 1.9× across Meta and Google.
SunBid reallocated 31% of budget from underperforming Meta interest stacks into Google Performance Max and branded search in week three. By day 90, ROAS had compounded from 2.1× to 5.8× with no creative fatigue signals.
- Rebuilt account structure around margin, not channel
- 118 creative variants shipped in 60 days
- Hourly bid reallocation between Meta and PMax
- Starting ROAS
- 2.1×
- Ending ROAS (day 90)
- 5.8×
- CPA delta
- −42%
- Spend scale
- 1.9×